KIN Insurance

KIN needed a spot that could carry a product story in thirty seconds without looking like every other insurance ad on the block. The brief was motion with a point of view: a visual system that felt designed, not templated, and a cut that holds up on broadcast and social.

We built the piece as a self-contained brand film — type, illustration, and timing working as one argument. No shot-count package, no series pipeline: one film, finished.